Philosophy

Philosophy

Tradition brings with it an obligation. And success goes hand in hand with an even stronger responsibility. That’s why all of Al Coro’s collections have mellifluous Italian names. Each line is distinguished by an overarching style that typifies the brand and assures that the various lines of Al Coro jewelry can be combined with one another, while simultaneously inspiring new and creative looks.
The masterminds behind the Al Coro brand are Alexander and Daniel Corolli, two brothers whose ancestors came from Vicenza, the Italian jewelry Mecca. The jewelry gene surely runs in this family: their father Giuliano Corolli already celebrated tremendous successes with his “Corolli Design” label. After cofounding the Al Coro brand in the late 1990s, the Corolli Brothers went on to create iconic designs like “Mezzaluna” and “Serenata.” Al Coro soon came to epitomize contemporary Italian jewelry design.
The secret of their success is “la passiona italiana,” i.e. Italian passion that enlivens every new jewelry idea. Al Coro combines this ardor with a healthy dose of German thoroughness and insistence on the highest quality. Al Coro’s designs are inspired by Italian lifestyle and crafted in Bella Italia, but the label’s headquarters are in Cologne, the German metropolis on the Rhine River. In short: the best from both worlds, i.e. from south and north of the Alps, makes Al Coro so special and desirable.